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There will be situations, such as a global pandemic, where virtual events are the only option. There will also be situations where an in-person event will be the most effective way of collecting leads and engaging your audience. Hybrid events, or events that combine both in-person and virtual experiences, will be an essential part of the new normal in the global events industry.

In this post, we will walk you through the basics of a hybrid event, how to design a successful hybrid event, and how to adapt your event strategy around this new, necessary type of programming.

The Main Variables

A hybrid event has 2 main variables that need to be considered: 1. The presenters – live or remote. 2. The audience – live or remote. From that point, you need to consider the biggest difference is in the interaction and communication going back and forth. It’s not only the presenter that needs to communicate, the audience needs to be able to connect as well. Most events will become some blend of these two variables, so it helps to understand why it’s challenging.

Two Audiences

  • A reminder that a hybrid event, a combination of an in-person audience and an online audience, has two different audiences. That gives you the ability to give them two different experiences or try and give them the same experience. Which makes sense for your event? Do you charge two different ticket prices, based on the value and experience delivered? Do you split the event up into a main keynote/general session/program that is streamed, but have interactive groups in-person? There are many ways to provide value above food and networking. Think audience experience.

Cast a Wider Net

  • While your in-person audience will probably reach a very traditional customer base for you, why not open the door to the much bigger and more accessible online community? New markets, new territories, new opportunities. The ballroom has a clearly stated capacity, that can not increase. You could develop entirely new programs based on this online community – just as many have already done so! And that wider net does not only mean audience but presenters/speakers as well. You can go bigger or you can narrow your focus – your choice.

Quest AV Would like to help!

If you’re new to hybrid events or you’re looking to create an event experience to be remembered, we at Quest Audio Visual would love to help.
We provide expert event planning advice, equipment, virtual streaming services, tech support, and more!
Contact our team today to learn more about our professional AV and event production services.

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