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Effective Communication is the Golden Key to Success

Effective Communication

When it comes to events, creating innovative event production solutions can be a challenging task for any experienced professional. Many variables must be considered, and robust checklists of details must be reviewed, coordinated, and communicated. We share our golden wish list of essential elements to create effective communication. Therefore, secure your collaborative success in making your event vision a reality.  

Golden Wish List of Essential Information:  

  • KPI & Smart Goals 
  • Event Vision and Experience Type (Virtual / Hybrid/ In-Person) 
  • Venue Space, Location, and Capacity 
  • Budget  
  • Event Dates/ Schedules / Logistics Program Flow  
  • Collaborative Partners and Stakeholders

KPI & Smart Goals 

All events have a set of key performance indicators that event planners and their stakeholders will use to measure the event’s success. Communicating your KPIs with your suppliers will ensure that recommendations and solutions are aligned and stay on track with your measurable goals. For example, your KPI requires sharing keynote content with accessible options for 1000 participants joining virtually. This vital information will lead your AV partner to recommend video recording or live-streaming options for your event production requirements and a virtual platform solution that can host 1000 participants to view online. 

Defined Event Type (Virtual / Hybrid/ In-Person) 

Share your goals and visions as it relates to the Event Type. We are in the burst of in-person events. We understand event planners still need event planners to create a more sustainable and accessible event experiences. These may require virtual and hybrid options. Share your plans and the event type. This will impact the recommendations on equipment or technology platform solutions needed to amplify your accessible and more sustainable goals. 


Venue Space, Location, and Capacity 

All locations and venue spaces create different opportunities for creating innovative experiences. When sourcing the ideal venue space, remember the vision, capacity, and event production space you need to produce your event experience. We highly recommend a coordinated site visit to include your AV Partner to walk through the event flow you envision. Therefore, help identify potential pain points and workarounds based on the architectural structures that a venue space may present.  We know the power of in-person site visits will significantly improve the visualization of your event vision and validate from the plans and compacity charts. A more accurate value is that you’ll also discover some surprises you will appreciate avoiding on the event day.


Be transparent with your event production budget plans. This is where effective communication is key. This will enable your supplier partners to provide recommendations within the scope of the budget. Above all, share your budget. In addition, your trusted AV partners will creatively provide solutions that work within it. We all know that the higher the budget, the more creative and high-tech the options you will have to choose from. We also know that presenting unrealistic options to a budget plan will defeat an effective event project plan as well. Kick-start your RFP experience by sharing your real budget, and your Trusted AV Partner will do their best to recommend and provide creative audio-visual solutions that will work. This also helps reduce the number of times you’ll have to go back and forth on a proposal.  


Event Details/ Schedules / Run of Show 

Event professionals are praised for their innate ability to pay close attention to and the coordination of the infinite details at play in producing flawless events.  There are many behind-the-scenes actions, team members, and moving parts. Here, it is vital to share early and have a communication cadence when effectively sharing the event details, schedules and Run of Show. In many cases, the Run of the Show will coordinate all the event details, technical support, and setup requirements to make the event production a reality. Share as much detail as possible throughout the planning process, as every change may have a domino effect over the other program elements.  

Other Partners and Stakeholders  

A large-scale event production often involves multiple stakeholders and supplier partners. It will be essential to share a list of the event partners and what they are responsible for during the event planning process and during the event production days. The different partners will need to understand who the various partners are so they can use effective communication, collaborate, and support each other with a focus on delivering a great event production experience for the client and their guests.

For example, AV companies must communicate with the venue conference team for live events regarding the setup, storage, access to the event spaces, and any labour policies in handling specific actions. For hybrid events, AV production companies must collaborate and share with the virtual platform team. This is to ensure that the streaming connection points are tested and working correctly. There may also need to be a coordinated technical rehearsal between the AV company, the virtual platform, and the speakers so that everyone knows what is happening, what they need to do, and how to do it.   

In summary, it is widely acknowledged that effective communication is crucial for successful partnerships and collaborations, particularly in Event Production. At Quest Audio Visual, a team of passionate technical event professionals with a strong reputation for building trust with clients. We consider communication to be the key to our success in flawlessly bringing event visions to reality. 

Quest AV Would like to help!

If you’re looking to create an event experience to be remembered, we at Quest Audio Visual would love to help.
We provide expert event planning advice, equipment, virtual streaming services, tech support, and more!
Contact our team today to learn more about our professional AV and event production services.

Get a Quote Now!

Need help with your next event?

Connect with our experienced professionals who can support you in delivering an unforgettable event production that will be uniquely yours.

or call 1-888-808-4699

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Diverse Talent and Roles within an Event Production Company

Event Production

The events industry is a dynamic field with diverse talent. It thrives on individuals’ creativity, innovation, and expertise in various roles within Audio Visual Production. From event owners who manage the overall vision and budget to project managers who coordinate logistics and technical leads who oversee audio, visual, and lighting components, each role is crucial in bringing event visions to life. 

A diverse range of skills is needed to successfully navigate the ever-evolving events industry. From initiators who come up with fresh ideas to innovators who embrace new technologies. Additionally, creative thinkers who bring unique perspectives, team players who collaborate seamlessly, tech enthusiasts who stay updated with the latest advancements, and detail-oriented and client-focused individuals who ensure flawless every aspect.   

Let’s dive into our different roles and titles within the event production.

The Roles

Event owners, also known as event planners, are the driving force behind the initial planning process. Most importantly, they work closely with clients to understand and execute their vision within the budget and timeline.  

Account executives, with their technical expertise and event planning experience. They can build trusted client relationships by offering customized solutions during the RFP, quoting, and discovery process. 

The labour coordinator is critical in securing the best talent for event production operations. They work closely with account executives and the operations team to schedule project managers, technical support, delivery drivers, set up and crew members. Additionally, they, internally and through freelance agencies, ensure the seamless execution of the event. 

Project managers are the lead interface between the client and the technical event production team. They take overall responsibility for the event, coordinating logistics, managing resources, and ensuring smooth operations.  

Event producers, with their cross-functional responsibilities. They also manage the in-depth details of the event program. Most importantly, including rehearsal time and serving as a single point of contact for the event team, presenters, and executives. 

Technical directors oversee and provide directions to the audio, visual, and lighting crew members during the event setup and production. The audio lead, also known as the A1, is responsible for setting up and operating the audio system, including speaker placement, wireless microphone frequencies, and soundboard operation. Meanwhile, the video lead manages the visual components, including projection, presentation files, video playback, and web streaming. 

Camera operators, working closely with the technical director, capture the event on camera, ensuring that every moment is documented professionally.  

Lighting leads, or L1, play a crucial role in setting up and rigging the lighting system, ensuring the right ambience and spotlighted spaces for the audience. Also, they are part artists, riggers, and electricians, creating the perfect visual atmosphere for the event. 

The operations director plays a critical role in managing the logistics and inventory of event production equipment, ensuring that all required equipment is picked, inspected, and packed as per the event order and ready for delivery.  

The warehouse manager works closely with the operations director to ensure all equipment is safely inspected and secured. Therefore, they can prepare for upcoming events. 

What Do You Need For Your Next Event

Depending on the scale of the event production, different combinations of audio-visual roles collaborate and work fluidly together to ensure flawless execution. The creativity, innovation, and expertise of individuals in the events industry are the driving forces behind producing exciting events that leave a lasting impression on attendees. 

In conclusion, the events industry requires diverse roles in Audio Visual Production to bring event visions to life. With a team of initiators, innovators, creative thinkers, team players, tech enthusiasts, and detail-oriented and client-focused individuals, the events industry continues to evolve and thrive. As always, creating unforgettable experiences for audiences.  

The dedication and expertise of these professionals ensure that events are executed flawlessly, leaving a lasting impact on attendees and setting new standards for the industry. With their combined efforts, the events industry continues to push boundaries, deliver unique experiences, and elevate the event production world to new heights.  

So, are you ready to plan your next event? We’re ready to help and look forward to connecting you with our diverse team of talented individuals. They are all passionate about driving event success for our clients.  


Quest AV Would like to help!

If you’re looking to create an event experience to be remembered, we at Quest Audio Visual would love to help.
We provide expert event planning advice, equipment, virtual streaming services, tech support, and more!
Contact our team today to learn more about our professional AV and event production services.

Get a Quote Now!

Need help with your next event?

Connect with our experienced professionals who can support you in delivering an unforgettable event production that will be uniquely yours.

or call 1-888-808-4699

More articles

Continue reading